Do I need to register with Mattilsynet to sell coffee online?

Yes. Roasting and packing coffee is food production, and every food business must register with Mattilsynet before it starts. You do it in Mattilsynet's online forms.

What VAT rate applies to coffee in Norway?

Coffee beans and ground coffee count as food and carry 15% VAT. Equipment such as grinders and cups carries 25%.

Can customers subscribe to coffee?

Yes. They choose the coffee, the bag and how often, and manage the subscription themselves. Subscriptions are paid by card. About subscriptions.

Guide for coffee roasters

Sell the coffee you roast, online

To sell coffee online in Norway, your roastery must be registered with Mattilsynet, and both the bag and the product page need the information customers are entitled to. Coffee beans are food, so VAT is 15%. Coffee ships easily, and subscriptions and cafés with standing orders bring in sales every week.

Register the roastery with Mattilsynet before you sell
15% VAT on beans and ground coffee, 25% on grinders and cups
Coffee is light and handles a few days in the post
Subscriptions and standing café orders keep sales steady

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Last checked 16 October 2026

What you need in place

1Registration with MattilsynetRoasting and packing coffee is food production. Register in Mattilsynet's online forms (skjematjenesten) before you start. Their starter pack for new food businesses (in Norwegian) covers premises, hygiene and internal controls.
2The bag labelAmong other things, the bag needs a name such as «Kaffe, hele bønner» (whole bean coffee), the net weight, a best-before date, and the roastery's name and address, in Norwegian. Origin, roast level and tasting notes are optional, but they're what customers read first.
3Labelling onlineThe mandatory information must be on the product page before the customer pays. The best-before date is the exception: it's enough to have it on the bag. Mattilsynet on selling food online.
4VATCoffee beans and ground coffee carry 15% VAT. Grinders, cups and other equipment carry 25%. You register once sales pass NOK 50,000 in 12 months.

Shipping and subscriptions

Coffee is light, holds up for a few days in the post and often fits a small parcel. Ship in the first days after roasting, and consider printing the roast date on the bag. Many roasters ship on fixed days so customers know when to expect their coffee.

Coffee suits subscriptions. The customer gets a new bag every week or two, and you know how much to roast. In Humryk, customers pause, skip and change their subscription themselves. Subscriptions are paid by card.

Cafés, offices and shops

Cafés and offices often buy the same kilo bags every week. In the B2B portal they sign in, see their own prices excluding VAT and order on their own. Standing orders are placed automatically, and you create the invoice in your accounting software with one click.

Setting up your shop

1Tell us about the roasteryClick «Try it free for 30 days», add your business name and what you roast, or paste the website you already have. We pick up your logo, colours and photos from it.
2Watch the shop being builtIt usually takes 2–10 minutes. Nothing goes live until you say so.
3Add your coffeesEach coffee gets its origin, roast and tasting notes, and the customer picks bag size and grind. Everything for coffee roasters.
4Turn on payments and share the linkCustomers pay by card or Vipps, through Stripe. You try Humryk free for 30 days, with no card, and we take 0% of your sales. Stripe charges a fee per payment.

Common questions

Do I need to register with Mattilsynet to sell coffee online?: Yes. Roasting and packing coffee is food production, and every food business must register with Mattilsynet before it starts. You do it in Mattilsynet's online forms.
What VAT rate applies to coffee in Norway?: Coffee beans and ground coffee count as food and carry 15% VAT. Equipment such as grinders and cups carries 25%.
Can customers subscribe to coffee?: Yes. They choose the coffee, the bag and how often, and manage the subscription themselves. Subscriptions are paid by card. About subscriptions.

Try it on your own business

Try it free for 30 days, with no card. We help you move products and customers, and you can keep your old shop running until you're ready.