Guides
Sell what you make online in Norway
The rules depend on what you make. If you make food, cosmetics or ceramics for food, your business must be registered with the Norwegian Food Safety Authority (Mattilsynet) before you sell. You register for VAT once your sales pass NOK 50,000 in 12 months. Pick your trade to see the rules that apply to you and how to set up your shop.
- Food: register with Mattilsynet, and show the labelling on the product page before purchase
- VAT: 15% on food, 25% on most other things
- Your shop must say who is selling: name, address, email and organisation number
- People who buy online usually have 14 days to change their mind
Then from €25/mo excl. VAT. No lock-in, and we'll be in touch before your trial ends.
Last checked
Food and drink
- Coffee roastersRegistration, bag labels, 15% VAT, shipping and subscriptions.
- BakeriesHome baking, allergens, collection and standing orders from cafés.
- Chocolate and confectioneryNaming rules, shipping in warm weather and corporate gifts.
- Cheese and dairyWhen registration is enough and when you need approval.
- Farm shopsPre-orders, collection, REKO rings and Bondens marked.
- HoneyTwo registrations, labelling rules and jars that arrive whole.
- Spices and teaImports, allergens and health claims.
- Juice and apple mustWhat may be called juice, and why most sell for collection.
Crafts
Common questions
- Do I need a company to sell online in Norway?
- If you sell regularly to make money, it counts as business activity, and the income goes on your tax return. Most small producers start as a sole proprietorship (enkeltpersonforetak). Ask an accountant if you're unsure what suits you.
- When do I have to register for VAT?
- When your sales of goods and services subject to VAT pass NOK 50,000 within 12 months. You then register in the VAT Register (Merverdiavgiftsregisteret) and add VAT to your prices. The Norwegian Tax Administration explains how.
- What does it cost to sell with Humryk?
- You try Humryk free for 30 days, with no card. After that it's from €25 a month excluding VAT. We take 0% of your sales, and Stripe charges a fee per payment. About pricing.
Read next
- For producersA platform for producers who sell in their own online store and to cafés and shops. It brings together orders, production, shipping and accounting.
- B2B portalA B2B portal where cafés and shops order on their own at agreed prices, with approval, standing orders and invoicing through your accounting software. Try it free for 30 days, with no card.
- PricingTry Humryk free for 30 days, with no card. Then from €25 a month excluding VAT for an online store, and €89 with a B2B portal. We take no share of your sales.
Try it on your own business
Try it free for 30 days, with no card. We help you move products and customers, and you can keep your old shop running until you're ready.
Then from €25/mo excl. VAT. No lock-in, and we'll be in touch before your trial ends.