Do I need to register with Mattilsynet to sell mugs?

Yes, if the mugs are meant for food or drink. They're then food contact materials, and makers must register with Mattilsynet.

Do my glazes have to be tested?

Ceramics for food must meet the limits for lead and cadmium, and you must be able to document it with a declaration of compliance. That's usually based on tests from a laboratory.

How do I ship ceramics without breakage?

Wrap each piece on its own, fill every gap and leave at least five centimetres to the box. Use a double box for large or heavy pieces.

Guide for ceramicists

Sell ceramics online

Cups, bowls and plates meant for food are food contact materials. That means registering your business with Mattilsynet, and your glazes must stay under the limits for lead and cadmium. Vases and decorative pieces don't carry those requirements. Ceramics carry 25% VAT and need careful packing.

Cups and bowls for food: register with Mattilsynet
Glazes must meet the limits for lead and cadmium
25% VAT
Every piece packed on its own, with space around it

Try it free for 30 days Book a demo

Then from €25/mo excl. VAT. No lock-in, and we'll be in touch before your trial ends.

Last checked 16 October 2026

What you need in place

1Food contactAnything meant to hold food or drink is a food contact material, and its makers must register with Mattilsynet. Mattilsynet on food contact materials (in Norwegian).
2Lead and cadmiumGlazes can release lead and cadmium into food. Ceramics for food must stay within the limits, and you must be able to show a written declaration of compliance based on tests of the glaze. If you buy ready-made glazes, ask the supplier for their documentation.
3Decorative piecesIf a piece is for decoration only, say so clearly on the product page and on the piece itself, for example «Not for food use».
4VATCeramics carry 25% VAT. You register once sales pass NOK 50,000 in 12 months.

Shipping that arrives intact

Wrap each piece on its own, fill every gap, and leave at least five centimetres between the piece and the box. A double box is safest for large platters and vases.

One-off pieces sell once. Set the quantity to 1 and the piece shows as sold out after it's bought. Photograph it from several sides, and give its size and volume.

Cafés and shops

Cafés and restaurants buy cups and plates in larger runs, and interior shops like to stock handmade ceramics. In the B2B portal they see their prices excluding VAT and order on their own.

Setting up your shop

1Tell us about your studioClick «Try it free for 30 days», add your business name and what you make, or paste your website. We pick up your logo, colours and photos from it.
2Watch the shop being builtIt usually takes 2–10 minutes. Nothing goes live until you say so.
3Add your piecesUse variants for glaze and size, and properties for dimensions, volume and whether a piece is dishwasher-safe.
4Turn on payments and share the linkCustomers pay by card or Vipps, through Stripe. You try Humryk free for 30 days, with no card, and we take 0% of your sales. Stripe charges a fee per payment.

Common questions

Do I need to register with Mattilsynet to sell mugs?: Yes, if the mugs are meant for food or drink. They're then food contact materials, and makers must register with Mattilsynet.
Do my glazes have to be tested?: Ceramics for food must meet the limits for lead and cadmium, and you must be able to document it with a declaration of compliance. That's usually based on tests from a laboratory.
How do I ship ceramics without breakage?: Wrap each piece on its own, fill every gap and leave at least five centimetres to the box. Use a double box for large or heavy pieces.

Try it on your own business

Try it free for 30 days, with no card. We help you move products and customers, and you can keep your old shop running until you're ready.