Do I need to register with Mattilsynet to sell honey?

Yes, twice: your apiary sites are registered before you place bees there, and you register your sales of honey to consumers or nearby shops as well.

What has to be on a honey label in Norway?

Among other things, the name, net weight, a date mark, your name, the country where the honey was harvested, and that honey must not be given to babies under 12 months.

How do I ship honey without the jar breaking?

Pack each jar on its own in a sturdy box with plenty of space from the sides, or ship in plastic tubs. Many beekeepers offer collection for larger orders.

Guide for beekeepers

Sell honey online

Beekeepers register their apiary sites with Mattilsynet, and register their honey sales as well. Honey has its own labelling rules: the country where it was harvested, and a warning that honey must not be given to babies under 12 months. Jars are heavy and break easily, so pack them well or let customers collect.

Register both your apiary sites and your sales with Mattilsynet
Country of origin and the under-12-months warning on the label
15% VAT
Collection, or every jar packed on its own

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Last checked 16 October 2026

What you need in place

1Two registrationsYou register your apiary sites with Mattilsynet before you place bees there. If you sell honey directly to consumers or to nearby shops, you register the sales as well, in Mattilsynet's online forms.
2Honey labellingThe label must show the country where the honey was harvested, and you may add the district too. It must also warn that honey must not be given to babies under 12 months. Mattilsynet on honey (in Norwegian).
3The name «honey»Baker's honey must be sold as baker's honey, never simply as «honey».
4VATHoney carries 15% VAT. Beeswax, candles and anything else from the hives that isn't food carry 25%.

Jars, shipping and collection

Honey in glass is heavy and breaks easily. Pack each jar on its own with plenty of space from the sides of the box, or ship honey in plastic tubs.

Many beekeepers sell mostly for collection and only ship to customers far away. List this year's honey once it's extracted, and say when it has sold out.

Nearby shops

Farm shops, delis and cafés nearby like to stock local honey. In the B2B portal they order at their prices, and you approve the order before you pack.

Setting up your shop

1Tell us about your beesClick «Try it free for 30 days», add your business name and where your hives are, or paste your website.
2Watch the shop being builtIt usually takes 2–10 minutes. Nothing goes live until you say so.
3Add your honeyUse variants for jar size, and properties for type, harvest and origin. With stock tracking on, it shows as sold out once this year's honey has gone.
4Choose collection or shipping, and share the linkCustomers pay by card or Vipps, through Stripe. You try Humryk free for 30 days, with no card, and we take 0% of your sales. Stripe charges a fee per payment.

Common questions

Do I need to register with Mattilsynet to sell honey?: Yes, twice: your apiary sites are registered before you place bees there, and you register your sales of honey to consumers or nearby shops as well.
What has to be on a honey label in Norway?: Among other things, the name, net weight, a date mark, your name, the country where the honey was harvested, and that honey must not be given to babies under 12 months.
How do I ship honey without the jar breaking?: Pack each jar on its own in a sturdy box with plenty of space from the sides, or ship in plastic tubs. Many beekeepers offer collection for larger orders.

Try it on your own business

Try it free for 30 days, with no card. We help you move products and customers, and you can keep your old shop running until you're ready.