Guide for farms

Sell from your farm, online

If you sell food from your farm, the sales must be registered with Mattilsynet, and meat, milk and eggs have their own rules. A farm's online shop is mostly for pre-orders: customers pay online and collect at the farm. It works well alongside REKO rings and Bondens marked, where customers already find you.

  • Register farm-gate sales with Mattilsynet
  • Meat, milk and eggs have their own rules, and some need approval
  • Pre-orders and collection at the farm
  • 15% VAT on food, 25% on firewood, Christmas trees and flowers
Try it free for 30 daysBook a demo

Then from €25/mo excl. VAT. No lock-in, and we'll be in touch before your trial ends.

Last checked

What you need in place

  1. 1RegistrationFarms that produce food must be registered with Mattilsynet, and selling directly from the farm or in a farm shop must be registered too. You do it in Mattilsynet's online forms.
  2. 2Meat, milk and eggsFood of animal origin has stricter rules. Beef, lamb and pork for sale must be slaughtered at an approved slaughterhouse, and further processing may need approval. Read Mattilsynet's pages on local food (in Norwegian) before you list meat boxes.
  3. 3LabellingPre-packed food needs a name, ingredients, weight, a date mark and the farm's name, and online the mandatory information must be on the product page before purchase. Loose vegetables and berries have simpler rules.
  4. 4VATFood carries 15% VAT. Firewood, Christmas trees, flowers and anything else that isn't food carry 25%.

Pre-orders and collection

Meat boxes, Christmas trees and seasonal produce sell best in advance. List a limited number, let customers pay online, and give them a collection day at the farm. You then slaughter, pick or cut to what has actually sold.

If your customers are spread out, you can deliver yourself on fixed days. Vegetables and eggs rarely survive the post.

REKO rings and Bondens marked

REKO rings are local Facebook groups where customers pre-order and collect at a set place and time. Bondens marked, Norway's farmers' markets, run in every county. Both bring you customers who want to buy straight from the farm.

Your own shop turns them into regulars. They find your produce between market days, pay before collection, and get your newsletter when the next season starts.

Setting up your shop

  1. 1Tell us about the farmClick «Try it free for 30 days», add the farm's name and what you sell, or paste the website you already have.
  2. 2Watch the shop being builtIt usually takes 2–10 minutes. Nothing goes live until you say so.
  3. 3Add your produceEach item gets a price and a photo. With stock tracking on, it shows as sold out once everything has gone.
  4. 4Turn on farm collection and share the linkCustomers pay by card or Vipps, through Stripe. You try Humryk free for 30 days, with no card, and we take 0% of your sales. Stripe charges a fee per payment.

Common questions

Do I need to register my farm shop with Mattilsynet?
Yes. Selling food directly from the farm or in a farm shop must be registered with Mattilsynet, on top of the farm's primary production.
Can I sell meat boxes online?
Yes, when the animals were slaughtered at an approved slaughterhouse and the meat is labelled correctly. Let customers order and pay in advance, and give them a collection day.
How do I use an online shop alongside a REKO ring?
Share your link in the REKO group and at Bondens marked. Customers who want to buy between market days order in your shop and collect at the farm.

Read next

Try it on your own business

Try it free for 30 days, with no card. We help you move products and customers, and you can keep your old shop running until you're ready.

Try it free for 30 daysBook a demo

Then from €25/mo excl. VAT. No lock-in, and we'll be in touch before your trial ends.