Guide for bakeries

Sell bread and bakes online

A bakery that sells online must be registered with Mattilsynet, and allergens must be on the product page before the customer pays. Fresh bread doesn't survive the post well, so most bakeries take orders online for collection, or deliver locally themselves. Cafés and shops that buy every day can set up standing orders.

  • Register with Mattilsynet, home bakers included
  • Gluten, egg, milk and sesame on the product page before purchase
  • 15% VAT on bread and baked goods
  • Collection and local delivery for fresh bakes, the post for what keeps
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What you need in place

  1. 1RegistrationAnyone making food to sell must register with Mattilsynet before starting. That includes home bakers: your kitchen has to suit what you make, and you need routines for hygiene and temperature. Mattilsynet offers free guidance to new food businesses.
  2. 2AllergensGluten, egg, milk, nuts and sesame are among the 14 allergens that must always be declared. In the ingredients list they have to stand out, in bold for example, and online the customer must be able to read them before buying.
  3. 3LabelsPre-packed bakes need, among other things, a name, ingredients, a date mark and your name, in Norwegian. Mattilsynet's starter pack has the full list.
  4. 4VATBread and baked goods carry 15% VAT. You register once sales pass NOK 50,000 in 12 months.

Collection, delivery and shipping

Fresh bread is best on the day. Most bakeries let customers order and pay online the day before and collect at the bakery. You know how much to bake, and waste goes down.

If you do your own deliveries, you can cover the local area. The post works for things that keep for a few days: crispbread, biscuits, granola and cookies.

Norway's cancellation rules have an exception for goods that spoil quickly. Read the Norwegian Consumer Authority's guidance before you write your terms of sale.

Cafés and shops

Cafés and shops that take bread every day shouldn't have to phone in their order. In the B2B portal they have their own prices and a standing order that's placed automatically. You approve it, and the invoice is created in your accounting software.

Setting up your shop

  1. 1Tell us about the bakeryClick «Try it free for 30 days», add your business name and what you bake, or paste the website you already have. We pick up your logo, colours and photos from it.
  2. 2Watch the shop being builtIt usually takes 2–10 minutes. Nothing goes live until you say so.
  3. 3Add your bakes and allergensEach product gets a price, ingredients and allergens. If it needs a nutrition declaration, you add it as a table.
  4. 4Turn on collection and share the linkCustomers pay by card or Vipps, through Stripe. You try Humryk free for 30 days, with no card, and we take 0% of your sales. Stripe charges a fee per payment.

Common questions

Can I sell home baking online in Norway?
Yes, once you're registered with Mattilsynet and your kitchen suits what you make. Mattilsynet may inspect, and offers free guidance to new food businesses.
How do I sell fresh bread online without posting it?
Let customers order and pay online, then collect from you or get it delivered by you locally. It also tells you how much to bake.
Do allergens have to be shown in the online shop?
Yes. When you sell food online, the customer must be able to read the mandatory information, allergens included, before the purchase is complete.

Read next

Try it on your own business

Try it free for 30 days, with no card. We help you move products and customers, and you can keep your old shop running until you're ready.

Try it free for 30 daysBook a demo

Then from €25/mo excl. VAT. No lock-in, and we'll be in touch before your trial ends.