Guide for chocolate makers

Sell chocolate and confectionery online

Chocolate is food, so production must be registered with Mattilsynet and the labelling has to be on the product page before purchase. Names like «milk chocolate» come with minimum content rules. What sets chocolate apart is heat: ship early in the week and pack well when it's warm.

  • Register with Mattilsynet before you start selling
  • Minimum content rules for names like «chocolate» and «milk chocolate»
  • 15% VAT
  • Christmas, Easter and corporate gifts bring the biggest orders

Then from €25/mo excl. VAT. No lock-in, and we'll be in touch before your trial ends.

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What you need in place

  1. 1RegistrationRegister your production with Mattilsynet before you sell. Their starter pack for new food businesses also covers renting space in someone else's kitchen.
  2. 2What you can call itCocoa and chocolate products have their own naming rules. «Chocolate», «milk chocolate» and «white chocolate» each need a minimum cocoa and milk content, and the cocoa content goes on the pack, for example «cocoa solids: 70% minimum».
  3. 3AllergensMilk, nuts, soya and wheat are common in chocolate and confectionery. They must be highlighted in the ingredients list and shown on the product page before purchase.
  4. 4VATChocolate and confectionery carry 15% VAT, like other food. You register once sales pass NOK 50,000 in 12 months.

Shipping in warm weather

Chocolate softens above about 25 °C and turns greyish-white when it sets again. Ship early in the week so parcels don't sit over the weekend, and use insulated packaging with cool packs in summer.

Truffles and pralines with fresh fillings don't keep long. Many makers sell them for collection only and ship bars and dragées.

Corporate gifts and shops

Companies buy chocolate for staff and clients before Christmas, often many boxes at once. In the B2B portal they order on their own at their prices, and you approve the order before anything is packed. Gift shops and cafés restock the same way.

Setting up your shop

  1. 1Tell us about your chocolateClick «Try it free for 30 days», add your business name and what you make, for example «bean-to-bar chocolate from beans we buy directly from growers», or paste your website.
  2. 2Watch the shop being builtIt usually takes 2–10 minutes. Nothing goes live until you say so.
  3. 3Add bars and boxesUse variants for sizes, like 9 or 16 pieces, and properties for cocoa content, origin and allergens.
  4. 4Make a Christmas discount code and share the linkCustomers pay by card or Vipps, through Stripe. You try Humryk free for 30 days, with no card, and we take 0% of your sales. Stripe charges a fee per payment.

Common questions

Can I call my product chocolate?
Only if it meets the content requirements in the rules for cocoa and chocolate products. Otherwise the name has to describe what the product is.
How do I ship chocolate in summer?
Ship on a Monday or Tuesday so the parcel doesn't sit over the weekend, and use insulated packaging with cool packs. Offer collection for chocolates with fresh fillings.
Can companies order Christmas gifts from me?
Yes. Business customers sign up, you approve them, and they order at their own prices and pay by invoice from your accounting software.

Try it on your own business

Try it free for 30 days, with no card. We help you move products and customers, and you can keep your old shop running until you're ready.

Then from €25/mo excl. VAT. No lock-in, and we'll be in touch before your trial ends.